Guidance, Trust, Results
Paul Taft will get you the best price and terms for your home while making the process smooth and easy. He is a certified Real Estate Negotiation Expert, Pricing Strategy Advisor, Luxury Property Specialist, and San Francisco Bay Area resident of over 40 years who applies results-driven methodology learned in technology sales and business school to achieve optimal results for his clients, whether selling or buying. With extensive experience and local market knowledge, Paul Taft will help you reach lifestyle and financial goals with guidance, analysis and support you can trust in today's changing real estate environment.
Call (415) 215-3692 or email paul@paultaft.com to schedule an appointment today. Paul is always happy and available to answer questions and discuss your real estate goals.
REVIEWS
"incredibly responsive and available...now we own the house of our dreams!" - Sarah
"got me the home I wanted for a great price despite intense competition from multiple buyers" - Steve
"integrity, proactivity and proficiency..."top-notch professional in every way." - Aimee
"attentive and caring...we'd highly recommend him!" - Jacob
"we’ll definitely use him again for any real estate needs we may have in the future." - Jonathan
"Paul Taft is the man...no question we will be collaborating with future transactions." - Derek
ADVANTAGES
* Sales and negotiations expert with over 20 years of experience and training in the San Francisco Bay Area
* Technical expertise in marketing, digital advertising, software, and analytics
* Rich network of meaningful connections with high-net-worth individuals and local real estate professionals
* Relationship builder who uncovers details, develops bonds, and wins deals
* Knowledgeable about neighborhood dynamics, market trends, hidden gems, and off-market opportunities
* Graduate-level education in business
* Second generation Bay Area Realtor whose parents cofounded and managed a successful brokerage
* Voracious learner who educates himself daily to best serve his clients
QUALIFICATIONS
* Luxury Property Specialist (LPS)
* Institute for Luxury Home Marketing Member (ILHM)
* Real Estate Negotiation Expert (RENE)
* Pricing Strategy Advisor (PSA)
* Seniors Real Estate Specialist (SRES)
* Internet Marketing Professional (e-PRO)
* Short Sales and Foreclosure Resource (SFR)
* Master of Business Administration (MBA) from Cal State University, San Francisco
SERVICES
* Luxury properties l single family homes l townhomes l condos l new homes l private and off-market homes l coming soon homes l senior living homes l relocation l home downsizing l 1031 exchange l real estate trust sales
* Listing agent l seller's agent l seller consultation l home value assessment l market analysis l home marketing l home staging l home photography l aerial and drone video
* Buyer's agent l buyer consultations l first-time home buying l rent vs own analysis l targeted home search l home tours l home offer writing l home purchasing
ETHOS
Honest - be transparent, forthcoming and trustworthy at all times
Available - provide personalized 1-on-1 attention readily and generously
Responsive - reply quickly, thoughtfully and thoroughly in all communications
Consultative - listen actively and provide the right guidance and support
Strategic - craft thoughtful success plans mapped to individual client needs and modify as needed
Expeditious - stay in front of timelines and action items
Loyal - always act in the client's best interests exclusively
Professional - exemplary presence, manner and conduct in all situations and communications
Courteous - grateful, accommodating, and flexible in making changes or adjustments where needed
TECHNOLOGY
* Matrix, Paragon, Realtors Property Resource, Realist, and Aculist
* ZipForms, Docusign, Disclosures.IO, and Transaction Manager (HomeBase)
* Zillow, Realtor.com, Trulia, Mlslistings.com and other real estate websites
* Facebook, Instagram, LinkedIn, Google Maps, Nextdoor, and Twitter
* Search marketing (SEM) and search engine optimization (SEO)
* Targeted Digital Media, Property Websites, Virtual Tours, E-Flyers
* Microsoft Office Suite, Google Workspace (Business Suite), Google My Business (GMB)
* MLS query optimization from 300+ available data points, reporting and updates
* Asset management including high res graphics, video, websites, virtual and 3D tours, brochures, cut sheets, advertisements, and posts
* QR Codes to drive lead capture, traffic, and engagement
* Call to Action (CTA) optimization for digital and traditional media
* Performance tracking and reporting that is detailed with meaningful metrics and analytics
Paul was a great representative for us. As first time homebuyers, we didn't know the ins and outs about the process and he was great at answering everything and explaining it in a way that was easy for us to understand. He also always had our best interest in mind and kept us aware of any potential snags that can often occur in the buying process. We were glad to have …
-Jacob, Client
Paul Taft is the Realtor I'd recommend to any of my friends and family. He helped us get preapproved with a great lender, found the home that was a perfect fit for us, and got us our home at an excellent price. We enjoyed every step along the way and felt comfortable the entire time. From the moment we met him at his open house until we had the keys to our new home in …
-Aimee, Client
You should definitely chose Paul Taft as your Realtor if you are looking to buy or sell a home in the San Francisco Bay Area. Paul quickly and strategically helped us find and purchase the home we really wanted with only 10% down AND at a price below what the appraisal came in at so we had instant equity! He made the whole process fun and stress-free for us too. Paul is …
-Jonathan, Client
5 Stars for Paul across the board. He helped me and my husband buy our very first house. He was incredibly responsive and available, explained things clearly, and helped provide guidance and recommend other experts to work with. Paul helped us navigate all the ins and outs of the home buying process and now we own the house of our dreams!
-Sarah, Client
Paul got me the home I wanted for a great price despite intense competition from multiple buyers in an extremely competitive market. He helped me fully understand the financial considerations for my investment including cost-benefit analysis and referred me to an excellent lender who provided a terrific rate and terms for my loan. From beginning to end, Paul was …
-Steve, Client
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